On International Women's Day, the ICC launched the '100% Cricket Year of Women's Cricket' program

Dawid Malan target

On International Women's Day, the ICC launched the '100% Cricket Year of Women's Cricket' program

On International Women's Day, the ICC launched the '100% Cricket Year of Women's Cricket' program

14 March 2022

Author 77baji

The International Cricket Council (ICC) has invited cricket fans to use the hashtag #IDeclare to help promote gender equality and women's empowerment via the sport.

The International Cricket Council (ICC) launched its '100% Cricket Year of Women's Cricket' campaign on March 8th, International Women's Day, in an effort to empower women and girls through the sport of cricket and magnify the cause of gender equality.

According to a recent statement from the International Cricket Council, the campaign is being launched in order to better promote the women's game and bring about the much-needed reform. The global governing body of cricket has invited supporters to use the hashtag #IDeclare to help promote gender equality and women's empowerment via cricket.

Despite recent progress, there is still much to be done in terms of attracting more attention to the women's match. Also, the marketing and branding surrounding it pale in comparison to men's cricket, despite efforts to make it more mainstream appealing in order to boost its growth.

ICC stated a few days ago that the 100% Cricket Year of Women's Cricket initiative was launched in order to help achieve radical change and accelerate the game's growth.

Geoff Allardice, the current CEO of the ICC, commented on the project, saying that sport has a huge reach and can effect change. He also stated that the ICC has partnered with UNICEF to help the cause.

Allardice commented that cricket has enormous ability and reach to raise awareness and impact change, and we're happy to collaborate with UNICEF to #IDeclare our dedication to empowering women and girls through cricket as part of the 100% Cricket Year of Women's Cricket.

In particular, the ICC Women's World Cup is now taking place in New Zealand, with eight countries taking part. Since its establishment in 1973, the tournament has played an important role in the development of women's cricket.